Search engine optimization is one of the most important building blocks for building websites. If you want your site to experience a high volume of traffic, you must understand how to effectively utilize search engine optimization. SEO is essentially the process of formatting your website in a manner that is going to be well received by various search engines. For example, one of the most effective ways to drive traffic to a website is by ranking your site on the first page of Google. When someone goes to Google and conducts a search that is similar to your website, the goal is to have your page pop up on the first page.
What Makes Search Engines Tick
If your website is one of the first results for a given search term, you are inevitably going to have an increase in traffic. This is based on the fact that people are very likely to click on the first few links that pop up in various search results. There are two keys to building a website with great search engine optimization. You are going to want to find a keyword that doesn’t have a lot of competition from other sites.
This means you are going to want to find various keywords to embed on your page, which is not utilized by many other websites. The lower the competition for the exact keywords you are hoping to rank for, the greater the chance you will be successful at landing your website on the first page of search results. While you want to use keywords that are low in competition, there also needs to be a high volume of people that are searching for your keywords. Google has a tool that can be used to evaluate these numbers, which should give you a good idea as to which keywords to use on your page.
Search engine optimization has changed dramatically over the last twenty years or so. In the beginning, search engine optimization was all about getting a keyword stuffed into a website as much as possible. Search engines such as Google would see pages that had a ton of keywords and would rank them highly in the search results. This drove website owners to stuff as many keywords as possible into their pages, which had some negative consequences. These websites that used keyword stuffing wound up with content that was low quality. Keyword stuffing became a thing of the past when Google started to change the algorithm that determined how pages would be ranked. The landscape is constantly changing these days, which makes it much more difficult to stay on top of search engine optimization.
Websites get ranked based on keywords, but there also has to be quite a bit of interaction on the page. The more social media websites that are connected to a website, the greater the chance the page is going to be ranked. Google and Bing have developed this type of algorithm to correctly evaluate whether a page is worth viewing or not. The higher the interaction and the more links that point back to the page, the better the search results are going to be for your keywords.